Affiliate Marketing - The High Ticket Advantage

When I first looked at Affiliate Marketing and if you don’t know what it is, the easiest way to describe it is acting as a ‘commission only sales representative’ online, I checked out, as people often do, Clickbank. This is how Wikipedia describes Clickbank:-

“ClickBank is a privately held online marketplace for digital information products. It aims to serve as a connection between digital content creators and affiliate marketers, who then promote them to consumers”.

Now at that time (it was about 16 years ago) although I understood what it was, I didn’t see how, even if I learned how to market and sell products online, I would really make a living out of it, as most of the products were relatively cheap $10 - $100. If I were going to get a commission for selling them, clearly it wouldn’t amount to much!

I didn’t pursue an online career at that time, although I really wish I had started then. Instead, I studied and became a Mortgage Broker (that’s another story I won’t go into now) because it involved earning much higher commissions. A typical commission for a mortgage I arranged at that time would be around £1000.

What drew me back into the idea of online business was when I learned the concept of ‘High Ticket Sales’ in affiliate marketing.

That’s when I realised that there was money to be made online, after all it costs the same to find a customer for a $10 product as it does for a $20,000 product so it doesn’t make sense to stick with the small value ones does it?

If you're already into affiliate marketing then I highly recommend you join this webinar it was one just like this that proved to be the turning point in my online business.  You'll find our approach refreshingly different & if you've no previous knowledge or experience you can learn from scratch. 

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Stephen Walker - 5 May 2016 Reply

Comment by: Stephen Walker

Hi Chris,

Completely agree with you on the value of going after high-ticket items.

The downside, I found, is competition. If you want your site or blog found in a lucrative niche, you need to pay top-dollar to get the traffic.

    Chris - 5 May 2016 Reply

    Hi Stephen,
    I think mindset plays a big part here.
    When I first started in business as a Mortgage Broker and I didn’t have any clients, I paid for leads online.
    Sometimes they were as much as £60 a lead but I was going after central London clients with very high value properties and mortgages so it was well worth the investment.
    So I saw it as investing money in my business and my own ability. Eventually it paid off and I started to get recommendations from happy customers so I didn’t need to pay for leads anymore.
    I view internet marketing in the same way. Providing I’m marketing something I know has integrity and value, it’s worth paying for the traffic because I know the ultimate result will be high value commissions, they may not show up the following day, but down the line, they will.
    So my mindset is that my traffic cost is an investment and even if they sign up to my list and don’t go for the high ticket product, once they’re on my list, at least I’ve got a shot at trying to match them with something else that they will enjoy and can afford.
    I had my first six figure year online last year, so I do think I’m getting somewhere now.
    That said I don’t just throw cash at advertising willy-nilly, I spend time figuring how & where to get the best traffic at lowest cost 🙂

      Stephen Walker - 6 May 2016 Reply

      Comment by: Stephen Walker

      Hi Chris,

      I am delighted to hear of your success and that your investment has paid off.
      You are right about mindset and belief. I need to believe that what I am doing is right and that it will succeed in the long run.

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