The Most Enticing Benefit-Driven Headline You Can Write Goes Here
Learn to be able to achieve this incredible goal… even if you have this [major objection]!
Course Enrollments close on July 25th 2019
This subheading should target a pain point that your online course can solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.
Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
Introduce Your Online Course Title
Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
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